Richard Thaler‘s new book Misbehaving is a good read and a very entertaining account of the development of behavioural economics, from rogue subdiscipline to integral part of mainstream economics. The book reads like a memoir of Thaler’s life and career, beginning with Thaler’s start as a promising graduate student in Economics, up until he became a key policy advisor (think Nudge and “Nudge Unit“) and president of the American Economic Association.

The book could be a good Christmas gift to those interested in the (short) history of the behavioural sciences and the marriage between psychology and economics!